History & People
2BSEEN began as a part-time freelance photography practice and continues to grow along with its customers and add new services and features.
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Jerry Hall
is the founder, proprietor and chief pixel pusher. Self-taught in the technical nature of website coding, he has an extensive background in product development, marketing, engineering, sales, and art photography. Jerry is a certified "wine nut" and worked for years as a part-time retail wine consultant for current customer, Frugal MacDoogal's.
In addition to publishing a "top 20" wine review and photography blog, Winewaves, Jerry's photographs have appeared in publications including The Nashville Scene, Southwest Airlines Spirit, and Beverage Dynamics.
Before venturing out on his own, he was a Product Development manager with Procter & Gamble in Cincinnati where he worked on health care and food products and was awarded several U.S. patents.
Jerry received an MBA from Vanderbilt's Owen School in 1985, as well as a BE degree in Engineering from Vanderbilt.
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