Nearly every website needs an integrated Email marketing program. Your website is a great place to get permission from customers and prospects for you to send them periodic emails. The process of signing up is automated; your customer list grows on its own.
We use permission based email marketing tools for the collection and management of email lists, and design templates for sending out professional looking emails. We assist with developing marketing ideas tailored to your business and customers needs.
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A simple email coupon sale generates traffic and increased sales, such as this one from Diamond Gusset Jeans.
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In addition to broad emailings, you may want to have your most recent e-newsletter go out to those who have just signed up, or perhaps a special email that goes out to customers on a special date such as a birthday. Follow-up emails can even be programmed to go out when a prospect clicks through to a specific web page from your regular e-newsletter. Each email makes an impression and keeps you connected to your customers. And you build traffic to your website when customers know there is a reason to go there now.
The cost of permission-based email marketing is very reasonable and gets results because the customer is already qualified. The customer wants to hear from you, so the response rate is high compared to other broadcasting methods.
Our pricing: We design a custom email template to match your website for $250 to $400, depending on whether we have done your website, whether you are happy with your current logo/graphics, or whether more extensive design work is needed. We then charge to produce each email document/newsletter, typically $50 to $200 depending on content. Then we charge to actually send it out, which ranges from one to three cents per recipient depending on volume. If you need a newsworthy update on your website to send recipients to, we can handle it.
If you would like to contract out your overall website and email marketing program, let's talk. A package program saves time and money, and we work closely with you to keep the entire program on target and cost efficient.
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